Thu. Jun 8th, 2023

Do you know how to get your Shopify store on the first search engine results page? If you think receiving natural traffic frequently? 

In fact, I am! Some SEO techniques can help you obtain at least the first page of Google or even the top spot. Therefore, it’s a good idea to familiarize yourself with these techniques.

There are two sorts of SEO: On-site and Off-site. Let’s have a look at them.

#1: Optimize Your Shopify Store Structure

You need a well-structured website with a clear hierarchy of pages to better position on Google’s first page of results. 

The following on-site SEO variables will certainly improve in importance if your website’s users can browse it.

  • Number of users per visit
  • Time spent in session/user
  • Return on investment (ROI) 

#2: Improve Your Store Speed

Google and other search engines have made site speed one of the most critical aspects in their algorithms to rank websites on the first page. As a result, how faster your website is, the more likely you have to be ranked on the first page of search results on Google. 

46% of e-shoppers avoid sluggish websites, especially on mobile devices. Also, 76% of e-shoppers will leave a website if it takes more than 5 seconds to load.

The solution takes extensive code knowledge to repair all of the probable faults that cause Shopify’s store to slow down. 

  • Hire a Shopify specialist to improve your website’s performance.
  • Invest in the quickest Shopify theme

3. Use Appropriate Keywords

People are more likely to find your website if you utilize the proper keywords. Using the wrong keywords might harm your search engine optimization score.

The question is, how can you identify the perfect keywords to rank on the first page of Google and gain free traffic to your Shopify business. 

There are a number of ways to conduct keyword research online, but the most popular one is to simply type in a few terms into Google’s autocomplete search bar.

4. Keep Consistency 

Whenever you use Google to look for anything, have you ever come across an article/product last updated in 2003? Not! And do you have any idea as to why this is the case? As a result, of the addition of the consistency factor to Google’s ranking formula, Google prefers constantly updated information.

How do you keep your Shopify site up to date with several products? 

It’s as simple! Utilizing a bulk product edit program like THIS ONE is possible to automate your updates. So, all of your items will be fresh, and you can guarantee that your Shopify store will appear on the first page of Google.

5. Internal Linking

In addition, lowering bounce rate and improving user experience by offering more information on your website pages. You can utilize internal linking to boost the visibility of your Shopify store on the Google first page.

6. Add Alternative Text in Images and Videos 

The majority of Shopify store owners are preoccupied with items, pricing, and other aspects of their business. They disregard the need to include alternative text (a.k.a. alt tag) in their picture files.

If you include an image’s alt text, you’ll better show up in Google’s search results’ pictures tab.

7. Use Appropriate Tags (Upto H1 to H6)

H1 is the most significant tag. A single H1 tag should be kept for the article’s title on every page. Titles of very importance are placed in headers H2 through H6, respectively. On-page SEO is maintained by not breaking the chain or skipping levels as we write. For example, hierarchy is disrupted if you directly use an H1 tag for your page title and an H4 tag. The heading structure is more difficult to crawl and classify as a result.

If you’re utilizing the Plak Shopify Theme, you don’t have to worry about SEO because the theme is already SEO-friendly. A blog post’s title will be allocated an H1 tag, which means that you may begin writing your content with h2, h3, and so on.


If you want your website to appear on the first page of Google’s search results, you need to work hard every day to improve your SEO.

An SEO specialist is necessary if you have the money and aren’t interested in maintaining sustainable SEO Technic improvements on your own. Getting free organic traffic will take some time (a few weeks to many months).